To introduce the new 'Alumni Portal' of the Eindhoven University of Technology (TU/e) to their TU/e alumni worldwide, NO TOMATO developed an integrated introduction campaign. And to introduce it in the best possible way, we also developed a new name right away....
Even with a highly educated target group, a communication message must be easy enough to be understood. Which is also the case when a new unknown name is an essential part of the message. An 'Alumni Portal' might be a fairly abstract concept but with the right new name (TU/e In touch) you get the message across. This all being communicated with an integrated campaign…
TU/e In touch is based on two pillars that mutually reinforce each other: Get in touch: for example with new valuable contacts and discover more on the latest technical innovations. And secondly: stay in touch with valuable existing contacts and always stay informed of the technical world around us.
Like no other platform, TU/e In touch enables you to do this, purposefully and effectively. In short: As a TU/e alumnus, TU/e In touch is your personal access to the global network of other TU/e alumni. Young, old, starting, experienced, (former) fellow students, professors, mentors and employers!
The TU/e In touch core message and its two pillars got an integrated introductory campaign with a dedicated website, online banners, e-mailings, testimonial videos and an introduction video. In addition to this extensive alumni campaign, NO TOMATO ran several other campaigns for TU/e in recent years. Like for years we have been developing all TU/e fundraising campaigns.
In need of an appetizing introduction campaign?
Just call Mark-Jan (+31634038217), we are happy to help you realize your ambition.