Every year, NO TOMATO creates a recruitment campaign for new student applications to Minkema College. We take the idea of discovery and give it an energetic twist.
What’s your move? In other words, which direction are you going in the near future?
With this concept we want to represent the diversity and width of the courses given. We show students making a certain 'move' and striking a pose. They hold or balance a certain object. From a rocket to a satellite, to pyramids, globes, trees, and skyscrapers. While they’re at it, they make a flip, handstand, or other spectacular move.
The campaign contains creative social media posts, an eye-catching website header, newspaper advertisements, posters, specially designed tote bags and impressive canvases to decorate the school.