If a physical visit is not possible in time of COVID-19, how do we still give potential new students a good, surprising impression of Minkema College?
With this challenge, directly linked to the online Open Week planned during the lockdown, Minkema College came to NO TOMATO.
Lesson one in communicating with students is of course: it should never be boring! That is why we have deliberately kept our approach playful…
Even though the Open Week is entirely online, we do use a map, just as we would do for a 'physical' Open Day/Week. But a little different: after all, it is not a real map of the school...
Just like the map of an amusement park, this interactive 'Minkema Mind Map' refers to all kinds of fascinating 'worlds' that (future) students can discover. These worlds give a preview of what to expect from Minkema. The students go on a journey of discovering themselves and open their own future and brains to new impressions.
We made two different versions of this interactive map, one with VMBO subject areas and one for HAVO/VWO, as well as all physical and digital items (mailings, brochures, etc.) for the Open Week. All this with the appropriate theme 'Open your future'...