Koreman’s -a true Breda beverage brand- has been doing very well for the last few years, and is ready to take the next step. For that step Frank and Thom Koreman ended up at NO TOMATO. A fresh positioning at the start made them taste for more and that’s how NO TOMATO created a new brand identity and campaign for Koreman’s, that you encounter in the most diverse channels…
FROM PRODUCT ORIENTATED TO CELEBRATING LIFE - BRAND POSITIONING
There are a lot of limoncello that look the same, taste the same and are advertised the same. That’s why NO TOMATO thought it was time for something completely different… The world of limoncello is crying out for a game changer. For a cello that is not only ‘limon’, but above all more flavorful, innovative, and surprising. A limoncello which makes the special moments even more special. That is exactly how we postioned the Koreman’s brand. You don’t just put Koreman’s limoncello on the table, you serve it to tempt your guest. That way you don’t just display your good taste, but you also make the most of life together. In other words; CELLOBRATE LIFE!
HELLO CELLO - BRAND IDENTITY
In line with the new positioning, we developed a brand identity that strengthens the word “CELLO”. Whether you put a bottle of Koreman’s Limoncello, Sanguincello or Yuzucello on the table, you make a bold statement by serving a Koreman’s cello. In addition, we translated the new corporate identity to Koreman’s carriers, stationary and gift packaging.
CAPTURE THE MOMENT - BRAND IDENTITY
NO TOMATO didn’t just create the Koreman’s brand campaign overnight. For the shoot and the right ‘Cellobrate-vibe’ we organized a sparkling dinner party at Mr.Moos in Breda. We captured everything from start to finish and used it for our assets. Out of thousands of images we selected the right ones, just in time for the new brand launch.
Also in need of a brand positioning,
brand identity or brand campaign with impact?
Just give Mark-Jan a call (+31634038217),
we would love to help you realize your ambition!