Employment agency GOODMORNING is one of the larger employers in the field of international flexworkers from Eastern and Southern Europe. Every day, GOODMORNING employs more than 2,500 motivated temporary workers in greenhouses, the food industry, logistics and technology. The demand for flexworkers in these intensive labor sectors is growing and GOODMORNING has the ambition to grow with it. To achieve this, they teamed up with NO TOMATO. Together we developed a new brand strategy that involved a shift from functional providers to proactive partners, because you grow together. By being good to each other, both client and flexworkers have a good morning every day.
NO TOMATO translated the strategy into an accessible brand campaign and a tactical marketing plan in which the ‘good’ of GOODMORNING is highlighted. With the diversity in language and knowledge levels among the different target groups this works ‘good’. The campaign was further rolled out in mid-2022.